Better Starts Now.

Since its foundation in 1918, CITIZEN® has promoted a cultural mindset that fosters excellence and creativity. Evidence of this impassioned frame of mind is apparent in its latest model – The Satellite Wave – World Time GPS. New to the Satellite Wave series, the model comes with a multitude of precise and innovative features. Improvement, progression, and determination fueled the craftsmanship behind this watch while capturing the essence of CITIZEN®’s latest campaign, “Better Starts Now.”

The belief that “Better Starts Now” is contingent on the infinity of “better” and “now,” meaning that the brand is constantly approaching CC3005-85E -2a new “now” while there is no end to the pursuit of something “better.” Propelled by this philosophy, the fusion of technology and beauty comes to life in the shape of the Satellite Wave – World Time GPS.

Veiled by the elegance of a dark black dial, but also available in dark blue, the watch truly exemplifies CITIZEN®’s innovative relationship with satellite technology. The wide array of features provide precise timekeeping in 40 time zones; wherever the watch-wearer finds them self. This is done through CITIZEN®’s trusted satellite GPS timekeeping system with a worldwide reception area. Recent studies have indicated that the watch provides the world’s fastest timekeeping signal reception with results as quick as 3 seconds, while GPS location updating completes in as fast as 30 seconds.

CC3005-85EThe Satellite Wave – World Time GPS also boasts a perpetual calendar, a daylight savings time indicator, a power reserve indicator, a light level power indicator, anti-reflective sapphire crystal, and day/date display. What makes owning a CITIZEN® watch such as the Satellite Wave – World Time GPS advantageous is CITIZEN®’s Eco-Drive technology, which harnesses the power of light providing the ultimate convenience in maintenance free timekeeping.

Known for its leading technological innovations in the world of timekeeping, CITIZEN® has taken these passionate efforts and directed them towards CITIZEN L’s iconic collection made especially with her in EM0382-86D-2mind; a collection that sets the standard for timeless women’s fashion. The result? The CITIZEN L Circle of Time – stunning, stylish, and daring.

New to the CITIZEN L series, the Circle of Time exudes opulence through brilliant sparkling diamonds, playfully positioned indices on the mother-of-pearl bezel ring, and dual curved sapphire crystal. This whimsical look practically begs to be stared at by onlookers and passersby. Shown in rose gold-tone, but also available in stainless steel, The CITIZEN L Circle of Time combines CITIZEN®’s accurate timekeeping capabilities with a strikingly beautiful design.

EM0382-86DIn addition to immediate attraction, those who wear the watch benefit from CITIZEN®’s unique Eco-Drive technology. Eco-Drive is CITIZEN®’s simple yet revolutionary concept which provides watch-wearers the ultimate convenience in never having to replace the battery. The Eco-Drive technology harnesses the power of light – from any natural or artificial light source – and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever.




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