WATCH IT! Tick Talk is an exclusive blog that devoted to showcasing the latest and greatest watches and sunglasses! Tick Talk will offer one of a kind product knowledge from our team of experts who have been living, eating and breathing our products. Our enthusiastic team will keep you updated on the lastest must-haves, top season styles, shopping guides as well as exciting company news and events happening in WATCH IT! world. Let us know how we’re doing and what you’d like to see more of! Looking to contribute to our blog? Email us! We are always looking for fresh faces!


Over 15 years ago, our Founder and CEO, Darren Bondar stumbled across an exquisite watch boutique in the busy streets of New York City. At that moment, he realized that there was a lack of outlets that offered a wide selection and personalized service for functional and fashionable timepieces in Canada. Watches were becoming an increasingly prevalent accessory in the fashion industry and were generally only available at large box retailers or jewellery stores. In November 1999, WATCH IT! launched its flagship store on the famed Whyte Avenue in Edmonton, Alberta. Since its establishment, WATCH IT! advances as an innovative leader in the watch industry by offering a wide selection of high quality and affordable watches with a focus on exemplary customer service. Today, with addition of sunglasses and accessories, WATCH IT! maintains its fundamental mandate of providing Canadians with one of the largest selections of practical timepieces and fashion accessories while supporting them with a high-degree of customer service. Through strong partnerships with premium suppliers, energetic franchise partners and a dynamic group of staff, WATCH IT! continues to flourish as one of Canada’s most well-recognized boutique retailers in the Canadian retail industry. aboutus4


WATCH IT! provides superior products that lead in quality, innovation, technology and fashion. Through deep industry connections, extensive training for our employees and business partners that share a common goal of excellence, our mission is to create the ultimate customer service experience that exceeds expectations.


To lead the Canadian specialty retail and watch industry though innovation, collaboration and a culture of excellence.


Our team of energetic and knowledgeable staff are dedicated to ensure your complete satisfaction with our company and our products. We choose to carry the most current, quality watch and sunglasses collection to offer the best selection and customer care possible. Constantly changing lines guarantee that some of our unique and innovative watches and sunglasses will match your individual lifestyle.



WATCH IT! is the premium specialty watch, sunglass and full service boutique that is changing the face of time, providing customers with one of the largest selections of quality timepieces that blend function with fashion. WATCH IT! is committed to helping you embrace a lifestyle that makes every second count. Visit one of our locations across Canada or online all the time at | and experience an unparalleled level of selection and service


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